September 2021 milkshake 11
Post it, share it, and let the likes
and comments flow. Social
media in the age of social
distancing has been paramount
to keeping clients connected
and engaged, and being active
on the same channels as they
are is just as crucial. SageFrog’s
“2021 B2B Marketing Mix
Report” showed that LinkedIn
was the standout social media
channel for B2B companies.
The top five most used
OF SMALL AND MEDIUM BUSINESS
OWNERS HAVE STRUGGLED WITH
EMPLOYEE BURNOUT OR ATTRITION
IN THE LAST YEAR.
SOURCE: ADOBE’S “THE FUTURE OF TIME” REPORT
MOST USED SOCIAL
SOME CONTENT MARKETERS THINK THERE IS A ONE-
SIZE-FITS-ALL TEMPLATE OR FRAMEWORK OR
APPROACH THAT WILL WORK FOR EVERY COMPANY.
BUT THE TRUTH IS, EVERY ORGANIZATION—AND THE
PEOPLE WHO MAKE UP THE TEAM—ARE DIFFERENT.
DIFFERENT GOALS, STRENGTHS, AND PRIORITIES. AND THEIR
CONTENT STRATEGY HAS TO TAKE THAT INTO ACCOUNT.”
— ERIKA HEALD, CONSULTANT AT ERIKA HEALD
CONSULTING, ON THINKING OUTSIDE OF THE BOX