says it will go down from there. As the
French say, “les jeux sont faits” (the
game is up). Going forward, marketing
departments need to focus less on
process-driven push marketing tools
and more on content-creating pull
marketing. The line between marketing
and PR is blurring too. Bottom line, the
ability to create compelling content will
be a skill very much in demand. English
majors rejoice!
Source: Dataprot.net
What is content’s role in marketing
going forward?
Simply put, content is king. This is
different than a decade ago. Search
engines are so good, and today’s
buyers are so well trained to do their
own research, that marketing’s #1 goal
is now to create and execute a winning
content creation and management
strategy. If you properly research, write
and place it, they will find it.
Finally, do you have any advice for
marketers?
If content is #1, what’s #2? That’s
easy—automation. Today’s content
marketing automation tools are
fabulous, easy to use and getting
better all the time. With so many
publishing and social media platforms
available, these tools help you properly
distribute your content at the right
frequency. Data should drive your daily
decision-making; it’s not possible for
you, as a marketer, to do your job well
without automation.
SUCCESS STORY
T.J. Tedesco is Cofounder
and VP of Customer Success
for VIVIO Health. For two
decades prior, he started and
ran a Washington DC area
marketing services company.
In 2011, he cofounded a Silicon
Valley accelerator for emerging
healthcare companies. Tedesco
will soon be returning to his
consulting roots. He can be
reached at tj@growsales.com.
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