Plan. Build. Dream. Repeat.
4 milkshake
crafting that kind of personalization is
critical. “There are many choices for
graduate degrees from well-established
institutions. There is also so much
information out there that we receive from
customers telling us their desired outcomes
of a graduate management degree. So, if
we can tailor our communication to people,
a balance between offering a curriculum
that can help meet personal goals while
showing how a school cares about the
students personally.
Shelly Heinrich, Associate Dean, MBA
and MS-ESM Admissions, and Director of
Marketing at the Georgetown University
McDonough School of Business, says
PERSONALIZATION
MATTERS MORE
TODAY THAN EVER.
IT ALLOWS FOR BIG
PICTURE MESSAGING
TO BE COMMUNICATED
AND REINFORCED
IN THE MARKET AT
LARGE.”
— AMY WOODWARD PARRISH,
CMO/MANAGING PARTNER,
RHYTHM COMMUNICATIONS
February 2022
