Editor’s letter While it’s quite obvious that I’m the editor of this small section of Napa Valley Life, what may be less apparent is that I’m also the Wine Country Director for McEvoy Media, currently the most influential medium in San Francisco. What makes the properties of McEvoy extremely successful is that they are by and of their target market, and an intimate part of the culture and experiences they cover, and as worthy of news as they are of covering it. Napa Valley Life has long been an asset to the wine country, telling the stories and influenc- ing the culture that surrounds our intoxicating lifestyle. But now we’re going to take it a step further... While we’ll continue to report, sponsor, promote, and indulge in all that this valley has to offer, we’re now going to become an institution and influencer on which others will report and about which others will tell stories. I’m excited to announce that we’re going to take one step further into wine country culture by ac- tively engaging our San Francisco partners and neighbors, throwing parties, and hosting events and contests that will make Napa Valley Life not just news, but newsworthy. Welcome all to the next evolution of Napa Valley Life, which began with the sold-out INK launch party at Carpe Diem, and continues with our second event on September 23rd at Eiko’s, featuring Silverado Vineyards and both Napa’s and San Francisco’s hottest trends and trendsetters. more info and tickets: www.ink2.eventbright.com ian white editor MischievousINK 1
NVLife_SeptOct_2012
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