Book Review JBrumm is a well-known local writer who problems and take measures to head them offusing our best thinkers and our collective andindividual wisdom and experience to anticipate.Long-im Brumm has released a new book,Term Thinking for a Short-Sighted World penned the popular “Fatherhood” column in the In Long-Term Thinking for a Short-Sighted Napa Valley Register in the ’90s, and co-founded World, Brumm examines history’s examples of Napa Valley Life magazine with Kari Ruel humans becoming victims of our own short- in 1998 sightedness, again and again pursuing short-term Published by Muse Harbor Publishing, Long- gains at the expense of our long-term well-being, Term Thinking for a Short-Sighted World points and shows effective ways to change this. He out that the problems we face today, including points out that today, with our large population global warming, the economic meltdown, and modern technology we have reached a point environmental degradation, political turmoil, where our power—over our environment, our the ongoing energy crisis and the general angst economy, our culture, and our fellow humans— place in it, showing that asking “what if?” before so many of us feel each day, share one common, is growing at a much faster rate than our ability to making decisions can help us avoid looking at but rarely discussed overarching theme: a lack of anticipate problems before causing wide-ranging the mess we’ve created and lamenting, as we so foresight. negative effects. The results we are experiencing often do, “if only.” Long-Term Thinking for a Short-Sighted World today speak for themselves. Though our output Conversational and often funny, Long- asks how we can live our lives in a way that brings of goods has grown, though our houses and cars Term Thinking for a Short-Sighted World will satisfaction, balance, happiness, and a sense of are bigger, though we have more stuff than we inspire readers who are seeking ways to realign value, while being environmentally and socially ever dreamed possible, it hasn’t made us happier. priorities and reexamine what brings true long- aware. In other words, how can we be part of Brumm delivers a message of hope and term happiness and sustainability. Long-Term the solution? It explains the need to slow down optimism and suggests positive, understandable Thinking for a Short-Sighted World is available in and intelligently and thoughtfully project the ways to help us nurture and improve our ability digital or paperback format at www.museharbor. consequences of our actions far into the future, to embrace a larger vision of our world and our com, or on www.amazon.com. GOING Green Business Program’s newest seventy to ninety bicycles a year fromOn average, Bicycle Works savesBicycle Works is one of the Napa GREEN a natural fit for his bicycle shop, These bikes are either repairedthe landfill by accepting bikes headedto the dump from their customers.members. Owner Bob Hillhouse feltthe Green Business Program was which he started in 1979. Bob also and donated to local charities, NAPA VALLEY BUSINESS SPOTLIGHT co-founded the Napa County are sold and their proceeds go to by the Napa County Green Business Program Bicycle Coalition, a bicycle advocacy charities, or are stripped for reusable organization working to improve the parts. Bicycle Works often looks Bicycle Works bicycling environment and quality of at refurbishing an old bike instead life for all residents of Napa County. of replacing it with a new one. At Bicycle Works all metals are recycled Bicycle Works has always been or reused for art projects. trying to follow the best green practices, keeping abreast of the Recently, one of Bicycle Work’s main most environmentally friendly distributors, Trek Bicycles, started products. They not only deal in a a carbon recycling program that very eco-friendly business, bicycling, Bicycle Works participates in. Bicycle they also incentivize the community Works is located in the Redwood to take part in this “green” activity Plaza, corner of Solano Ave. and by providing free repair classes, Redwood Rd. To learn more about conducting rides for beginner its services, visit them online at www. cyclists, supporting the Napa bicycleworksnapa.com. County Bicycle Coalition’s efforts Contact Danielle Schmitz at for safe bicycle lanes and paths, dschmitz@nctpa.net or visit www. and supporting the Safe Routes to greenbusinessca.org to learn how School Program. your business can become green certified. J U LY / A U G U S T 2 0 1 2 51
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