and important Latino segment; we give merchants, the community and the government access to the Latino constituents within Contra Costa County.” Where H5C can find the most success is represented by a circular chart on their website signifying the three main aspects of the chamber: Community, Commerce and Government. Traditionally these aspects have been focused on interdependently, rather than as a whole. Over this past year Walle had a sort of vision of a snake eating its own tail that inspired the chart they’re using today. “It was an image I couldn’t get out of my head,” he said. “After a few days it all coalesced in to this understanding: the snake eating the tail is actually a very ancient and sacred symbol that represents this ‘return to self’, this cycle of perpetual improvement, and this is all really one thing that we’re doing here.” So that chart now embodies how the chamber works and what their philosophy is. Walle is also looking forward to a new event produced by H5C called the Fiesta de Mariscos which he describes as a crab feed with a Hispanic twist. One example is that instead of the usual raffle to help fundraise, they’ll play lotería, Spanish for “lottery”, which is a Latin game originating in Mexico that is very similar to bingo. “It’s something that’s kind of like a Mexican bingo at a sort of Mexican crab feed,” he said. “This is going to be a fundraiser that we’re going to pilot in Richmond and eventually take the learnings from and turn it into a higher scale, charitable event.” They don’t yet have the official date for the event but Walle envisions it happening in the 4th quarter of the term. H5C recently updated their website with plenty of information about who they are and what they have going on. If you have any questions or would like to get involved, find them on facebook.com/hispanicchambercontracosta or visit their website at H5C.org.
Contra Costa Marketplace - Nov 2015
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